<![CDATA[
<h2>In this article, you will discover who invented the word “marketing" as well as the history of this word.</h2>



The word marketing was invented by Philip Kotler, professor of Kellogg Graduate School of Management. However, there are some debates if marketing appeared in the time of the Industrial Revolution. It was a time of rapid changes in innovations and technology. Most people think that marketing and advertising are the same. Marketing is all about the hearts and minds of customers. It is a set of activities, such as creating, promoting, communicating, and delivering a message about your product to the public. Marketing is based on loyalty and trust with your customers. It is not about just being profitable. It is about understanding the customers' expectations and offering even more than they desire.



The 4Ps of Marketing:



<ol type="1"><li>Product. Its referrers to a product or service that a company offers. To be a successful marketer, It is important to know everything about your product or service. There are 2 types of products: tangible and intangible. Tangible products are products that have a psychical appearance, such as books, clothes, and so on. Intangible products are the products that we can’t see, such as investment banking, health, education, and so on. So, before offering your product to the market, you should make research about it.</li><li>Price. The next step is to determine the price for your product. You can’t simply put any prices you want; you should analyze your competitors. There are different pricing strategies, such as Price skimming, Market penetration pricing, Premium pricing, Economy pricing, Bundle pricing, and some others. Create a strategy to choose the best pricing strategy for your product.</li><li>Promotion. It consists of direct marketing, advertising, public relations, sponsorship, sales promotion, and digital. Before promoting your product, it is important to determine your target audience. For example, if you are a video game company, you would prefer to use digital marketing to promote your product.</li><li>Place. The goal of any marketer is to attract attention to its products. After knowing the product, price and promotion, determine the place that your product will be the most visible. For example, now most people are doing shopping online, so consider e-commerce business. In some cases, it will be a good idea to place a product in the store if it is food, shoes, or any other products that are difficult to choose online.</li></ol>



Hopefully, this article helped you understand what is marketing and its purpose.
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What is marketing?

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